Joico Colorful Anti-Fade Shampoo

A sulfate-free color-preserving cleanser that protects against fading for up to 8 weeks and increases hair strength.

A professional, sulfate-free daily cleanser expertly designed to preserve the vibrancy, richness, and intensity of color-treated and lightened hair with every wash. Formulated without harsh SLS/SLES sulfates, it gently sweeps away daily impurities, dirt, and buildup without stripping delicate color molecules or roughening up the hair cuticle. Packed with antioxidant-rich Pomegranate Extract to safeguard color longevity for up to 8 weeks and nourishing Camellia Oil—which is rich in Omega-9 fatty acids—it locks in essential hydration, restores brilliant shine, and strengthens the hair fiber to deliver three times less breakage. Furthermore, it incorporates Joico's signature SmartRelease Technology to continuously infuse the hair with a protective blend of arginine, keratin, and rosehip oil to defend against everyday styling stress.

Size: 300 ml / 10.1 oz

How to Use

1. Wet Hair: Thoroughly saturate your hair with warm water to open the cuticles and prepare strands for cleansing.
2. Apply & Lather: Dispense a small amount of the sulfate-free formula into your palms and massage it gently into your scalp and hair, working up a rich lather.
3. Cleanse: Work the lather through mid-lengths to ends to lift away dirt and daily buildup without stripping your hair color.
4. Rinse: Rinse thoroughly with warm water until all suds are completely removed.
5. Follow Up: For maximum color vibrancy and long-term protection, follow with the companion Joico Colorful Anti-Fade Conditioner.