{"product_id":"joico-colorful-anti-fade-shampoo","title":"Joico Colorful Anti-Fade Shampoo","description":"\u003cp\u003eA sulfate-free color-preserving cleanser that protects against fading for up to 8 weeks and increases hair strength.\u003c\/p\u003e\u003cp\u003eA professional, sulfate-free daily cleanser expertly designed to preserve the vibrancy, richness, and intensity of color-treated and lightened hair with every wash. Formulated without harsh SLS\/SLES sulfates, it gently sweeps away daily impurities, dirt, and buildup without stripping delicate color molecules or roughening up the hair cuticle. Packed with antioxidant-rich Pomegranate Extract to safeguard color longevity for up to 8 weeks and nourishing Camellia Oil—which is rich in Omega-9 fatty acids—it locks in essential hydration, restores brilliant shine, and strengthens the hair fiber to deliver three times less breakage. Furthermore, it incorporates Joico's signature SmartRelease Technology to continuously infuse the hair with a protective blend of arginine, keratin, and rosehip oil to defend against everyday styling stress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml \/ 10.1 oz\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWet Hair:\u003c\/strong\u003e Thoroughly saturate your hair with warm water to open the cuticles and prepare strands for cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply \u0026amp; Lather:\u003c\/strong\u003e Dispense a small amount of the sulfate-free formula into your palms and massage it gently into your scalp and hair, working up a rich lather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Work the lather through mid-lengths to ends to lift away dirt and daily buildup without stripping your hair color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with warm water until all suds are completely removed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollow Up:\u003c\/strong\u003e For maximum color vibrancy and long-term protection, follow with the companion Joico Colorful Anti-Fade Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47113868378159,"sku":"334618","price":1670.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1379\/1535\/files\/joico-334618.jpg?v=1793704752","url":"https:\/\/jesimendezsalon.com\/products\/joico-colorful-anti-fade-shampoo","provider":"Jesi Mendez Salon","version":"1.0","type":"link"}