{"product_id":"joico-defy-damage-protective-masque","title":"JOICO DEFY DAMAGE PROTECTIVE MASQUE","description":"\u003cp\u003eAn intensive protective masque that rebuilds hair bonds, deeply restores moisture, and guards against heat and environmental breakage.\u003c\/p\u003e\u003cp\u003eAn intensive, salon-grade deep conditioning mask engineered to defend and rebuild hair against the daily assault of thermal styling, UV exposure, and environmental pollution. Perfect for dry, fragile, or color-treated hair, this powerful treatment goes beyond surface hydration to restore hair's essential moisture balance and strengthen internal bonds. Powered by Joico's liposomal SmartRelease technology—which continuously delivers a potent blend of Moringa Seed Oil, Arginine, Keratin, and Rosehip Oil—it penetrates deep into the hair fiber to repair structural weakness. In just 2 to 5 minutes, it dramatically reduces breakage by up to 80%, smooths frizz, and enhances color longevity, leaving hair visibly healthier, touchably soft, and radiant without adding weight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml \/ 5.07 oz\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Wash hair thoroughly with Joico Defy Damage Protective Shampoo and gently squeeze out excess water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Apply a generous amount to clean, damp hair, focusing primarily on mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribute:\u003c\/strong\u003e Comb through using your fingers or a wide-tooth comb to ensure thorough, even distribution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess:\u003c\/strong\u003e Leave in for 2 to 5 minutes to allow the bond-strengthening lipids and SmartRelease technology to penetrate deep into the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with cool or lukewarm water. Use 1–2 times weekly as a deep treatment in place of your daily conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47012814356527,"sku":"308250","price":1670.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1379\/1535\/files\/sheet-image16.jpg?v=1792501143","url":"https:\/\/jesimendezsalon.com\/products\/joico-defy-damage-protective-masque","provider":"Jesi Mendez Salon","version":"1.0","type":"link"}