JOICO DEFY DAMAGE PROTECTIVE MASQUE

An intensive protective masque that rebuilds hair bonds, deeply restores moisture, and guards against heat and environmental breakage.

An intensive, salon-grade deep conditioning mask engineered to defend and rebuild hair against the daily assault of thermal styling, UV exposure, and environmental pollution. Perfect for dry, fragile, or color-treated hair, this powerful treatment goes beyond surface hydration to restore hair's essential moisture balance and strengthen internal bonds. Powered by Joico's liposomal SmartRelease technology—which continuously delivers a potent blend of Moringa Seed Oil, Arginine, Keratin, and Rosehip Oil—it penetrates deep into the hair fiber to repair structural weakness. In just 2 to 5 minutes, it dramatically reduces breakage by up to 80%, smooths frizz, and enhances color longevity, leaving hair visibly healthier, touchably soft, and radiant without adding weight.

Size: 150 ml / 5.07 oz

How to Use

1. Cleanse: Wash hair thoroughly with Joico Defy Damage Protective Shampoo and gently squeeze out excess water.
2. Apply: Apply a generous amount to clean, damp hair, focusing primarily on mid-lengths to ends.
3. Distribute: Comb through using your fingers or a wide-tooth comb to ensure thorough, even distribution.
4. Process: Leave in for 2 to 5 minutes to allow the bond-strengthening lipids and SmartRelease technology to penetrate deep into the hair shaft.
5. Rinse: Rinse thoroughly with cool or lukewarm water. Use 1–2 times weekly as a deep treatment in place of your daily conditioner.